We just received several more patents in the last 2 years, for a total of 13 US patents. This gives us enforceable IP. Plus we started selling linkets in Dec 2020 and garnered early revenue.
Our 13 US patents. These are granted utility patents. Not patents pending or provisional patent applications. Most startups might have 1 or 2 patents pending, which are not patents and there is no guarantee that the pendings will pass scrutiny by the US government. Every startup says they are unique. We say that too. But our patents are independent corroboration by the US government that our ideas are unique globally, not just in the US. Under US law, this is a requirement for any patent. And the US government has given this corroboration 13 times. Also, we have a mascot. Link Cat explains linkets in videos. It is like Tony the Tiger (Exxon) or Hello Kitty or the Geico Gecko.
Put together a cheap marketing campaign on social media. We already have sales, using ad hoc marketing (without a budget) consisting of asking people we met on Lunchclub, Facebook, LinkedIn. We need to make this more systematic and test if this scales up.